This is an exercise in using on-camera type flash units to produce a product photograph. This image was completely lit with multiple on camera type flash units and reflectors. 1-unit behind the shoe pointed up to a silver reflector to light the top of the shoe, 1-unit front at the far left skimming across side of shoe, 1-unit lighting the toe, 1-unit lighting the heel, 1-unit with a long snoot and grid to light the arch area, The image was shot as above and then shot as a silhouette with a white background to make adding the red glow easier in photoshop.
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